Job Description

Job Description

SENIOR CONTENT DIRECTOR

Type: Full-Time. Tell the story of the New Nike.

Location: Brodie HQ - Burlington or Toronto, ON

Salary: $90,000-100,000 CAD

Reports to: Head of Content / CEO

Start Date: June 2nd

THE ROLE

We’re hiring a Senior Content Director — the architect behind Brodie League’s entire social presence across all 50+ league nights. Grow our digital audience, lead our content ecosystem, and tell stories that make Brodie the most followed league in the world. This isn’t a coordinator role.

You will own content from concept to post — leading strategy, production, and publishing across 20+ Brodie Location instagram accounts.

You will build and manage a team to execute this at the highest level, every single week.

You will scale a content machine that fuels Brodie's brand, growth, and community movement.

WHAT YOU’LL BE RESPONSIBLE FOR

All Regional Social Content

• Lead the entire content lifecycle — from ideation and filming to editing, approvals, and posting.
• Ensure every video, graphic, and caption meets Brodie’s brand standard and storytelling goals.
• Set and maintain a consistent posting cadence across platforms.

Team Leadership & Operations

• Hire, train, and manage a team of full-time and part-time creatives (videographers, photographers, admin staff).
• Maintain a tight production calendar and clear workflows to deliver on-time, high-impact content.
• Ensure all team members are aligned on Brodie’s content voice, quality bar, and creative direction.
• Oversee daily execution to ensure every piece of content is posted on time and at the Brodie standard.

Multi-Account Oversight

• Own 20+ Brodie Instagram location pages — including their growth, strategy, and community voice.
• Manage a team responsible for keeping each IG page’s bio, pinned stories and weekly league communications are up to date.
• Ensure every location is active, engaging, and aligned with the central brand strategy.

Develop and Execute Strategy

• Build and evolve our social playbook to drive follower growth, engagement, and brand awareness.
• Identify high-performing content types, double down on winners, and sunset what's not working.
• Keep content fresh by experimenting with new formats, series, and creative angles.

Innovate Content Themes

• Build out Brodie’s CLE content (Community, Lifestyle, Experience).
• Capture the soul of the league through behind-the-scenes moments, player journeys, culture drops, and cinematic highlights.
• Position Brodie as a lifestyle brand that welcomes hoopers of all levels — and builds community beyond the court.

Community Engagement

• Ensure our content creates conversation — not just views.
• Interact with players and fans across social (DMs, replies, polls, reposts).
• Spotlight user-generated content and player testimonials that fuel a two-way relationship.

Platform Trends & Growth

• Stay on top of memes, trending formats, and platform changes — and jump on them when they align with Brodie’s voice.
• Continually optimize content for each platform’s algorithm and audience.

Analytics & Optimization

• Monitor key metrics: growth, reach, engagement, watch time, and more. Create a dashboard to monitor and gauge performance across profiles and platforms.
• Run tests, study performance, and refine your strategy based on real data.
• Share regular reports and insights with the leadership team.

Tools & Innovation

• Leverage emerging tools and AI to scale production, editing, scheduling, and analytics.
• Stay on the cutting edge of creative tech to keep Brodie moving fast and leading the pack.

WHAT WE’RE LOOKING FOR

• 5+ years leading social content strategy and creative teams
• Proven success growing multi-account brands on Instagram, TikTok, and more
• Strong leadership skills — with a track record of managing teams and hitting deadlines
• Mastery of content workflows: production schedules, posting systems, review cycles
• Deep knowledge of youth culture, online trends, and storytelling
• Experience managing brand presence across multiple locations or franchises is a major plus
• Fast, creative, detail-oriented, and relentless about execution
• Passion for basketball, brand-building, and big ambition

THE UPSIDE

• Own Brodie’s full social footprint on all location pages
• Lead a growing creative team in one of the fastest-scaling sports brands in North America
• Shape the stories that thousands of players and fans engage with weekly
• Create work that blends sport, lifestyle, and media — and travels across the internet
• Build something that’s not just a league, but a movement

BENEFITS

• Top-tier health & wellness benefits
• $500 yearly basketball spend
• Access to NBA events + exclusive Brodie perks, apparel, and free play
• You’re on the ground floor of something huge
• Amazing colleagues — Brodie believes great people are at the center of every successful business

WHO WE ARE

Brodie is the new Nike.

We run the world’s largest basketball league by athlete count — and we’re building the brand, the tech, and the media engine to match it.

This is how we scale. This is how we tell the story.

Let’s work.

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